Product displays
Source version current through Jul 31, 2022
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- NYCRR title agency
- Executive Department
- Section status
- Section source receipt
- Source version current through
- Jul 31, 2022
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- Jun 6, 2026
- Publisher current-through date
- Jul 31, 2022
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- Sep 13, 2026
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- Related Register notice
- LQR-02-15-00002-A · Adopted rule
- Related notice published
- Jun 3, 2015
- Related notice effective date
- Jun 3, 2015
(a)A product display means any wine racks, bins, barrels, casks, shelving and the like, from which alcoholic beverages are displayed and sold, and which bear conspicuous and prominent advertising matter.
(b)A manufacturer or wholesaler may give, rent, loan or sell product displays to a retail licensee. The total value of all product displays furnished by a manufacturer or wholesaler under this section may not exceed $300 per brand, in use at any one time in any one retail establishment. The value of a product display is the actual cost to the manufacturer or wholesale licensee who initially purchased it. Transportation and installation costs are excluded. Provision of a product display to a retailer may be conditioned upon the purchase of sufficient product for initial setup of the display.
(c)Manufacturers and wholesalers may not pool or combine their dollar limitations in order to provide a retailer a product display valued in excess of such dollar limitation.