New York regulations

9 NYCRR 5116.1

Executive Department

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Video lottery gaming agent’s marketing and promotion program

Video lottery gaming agent’s marketing and promotion program

Compiled text through Nov 15, 2021

Register checked through Jul 29, 2026

No later Register activity identified in this check.

Dates and status
Compiling agency
Executive Department
Text status
Source receipt
Compiled text through
Nov 15, 2021
Register checked through
July 29, 2026/Vol. XLVIII, Issue 30 (2026-07-29)
Activity status
No later Register activity identified in this check.
Source snapshot
Jun 6, 2026
(a)Requirements for marketing plan.

In accordance with the act, each video lottery gaming agent shall dedicate a portion of its vendor fee to fund a marketing and promotion program to be used by such video lottery gaming agent for the reimbursement of marketing, promotion and associated costs incurred by the video lottery gaming agent for such agent’s video lottery gaming operations and pari-mutuel horse racing operations pursuant to an approved marketing plan pursuant to this Part, so long as such costs associated with pari-mutuel horse racing operations simultaneously encourage increased attendance at such agent’s video lottery gaming facilities.

All such marketing, promotion and associated costs incurred by any video lottery gaming agent shall be:

(1)consistent with the customary manner of marketing and promoting comparable operations in other states and as described in an approved marketing plan; and
(2)subject to the overall supervision of the commission.
(b)Violation for unapproved expenses.

Any marketing or promotion expense incurred by a video lottery gaming agent that is not approved by the commission or identified in a marketing plan approved by the commission shall be a violation of the video lottery gaming agent's license, the act and this Part.

State Register activity

No Register activity identified in this check.Register checked through July 29, 2026/Vol. XLVIII, Issue 30 (2026-07-29).

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